At Stop & Shop Supermarket, I worked within the Marketing department as a Graphic Designer/Art Director. While there, I took marketing initiatives and brand campaigns and developed them into appealing signs, emails, website banners, social media posts, and occasionally videos for customer and/or internal viewing. With each project, I would work with the different channels of marketing (Sales, PR, E-commerce, etc.), photographers, food stylists, printers, creative directors, and leadership to deliver content that followed the different brand guidelines and styles for each established brand and/or section within the company (store brand products, pharmacy, deli, center store, front end, seasonal initiatives, delivery and pickup, social media, and web presences).
To see more content I created while at Stop & Shop, please feel free to ask.
These are a grouping of branded icons I made for Stop & Shop that were added to their icon library to be used as needed throughout the brand.
Logos created for the partnership between the Boston Red Sox and Stop & Shop
Video ad displayed within Fenway Stadium in Boston, Massachusetts
Video shown within the Deli Department encouraging shoppers to try the new seafood burgers
Signs on aisle end caps featuring the Stop & Shop Nutritionist’s weekly “Our picks”
Center store signs calling out the Stop & Shop nutritionist’s “Our picks”
Nutritionist fliers given to customers to inform them of the free Nutrition Partners program and what they offer
Nutrition Partners informative animation shown in the wellness room
Logos and icons created for Stop & Shop’s new Helpful Chef program that helps shoppers plan their meals by providing easy delicious recipes and all of the ingredients in one place
Signs promoting the Helpful Chef program, featuring recipes and a QR code directing to the informational Helpful Chef page on the Stop & Shop website
Signage for the annual Help Cure Childhood Cancer campaign displayed throughout the store, helping to raise over $4 million in donations for local pediatric cancer hospitals
Savory Magazine is a food and recipe based magazine that provides easy, delicious, and trendy cooking recipes and tips to Stop & Shop Supermarket customers. Every month, Savory publishes a new issue where I would create multiple ads that featured Stop & Shop store brand products, promotional deals, new product launches, PSA announcements, and many others. For these ads, I would concept ideas based on the marketing and sales plans, direct photoshoots by working with the photographer and food stylists, develop designs based on brand standards, and create print ready files.
Buff Box is a subscription box service for movie buffs that provides movies as well as movie memorabilia. For this project, I created a brand identity including a logo, color palette, typographic system, user demographic, and iconography. Then, I went on to create packaging, a website, a promotional video, and promotional items.
From September - December of 2018, I completed a full time internship at ISlide. During my time with the company, I was able to create original designs for themed collections that went on sale on their website, work with different brands such as Captain Morgan and the NBA to create designs that followed their brand guidelines, create custom designs for clients, and work with the marketing and sales departments on creating web, social media, and print content.
ISlide’s website: https://www.islideusa.com/
Silent kinetic typography motion graphic piece, April, 2018
Redesign project for The Butterfly Place. I worked with another designer to do a total redesign (logo, web, app, advertisements, promotional), we created the logo together then worked on the other components separately. Shown is only the content that I worked on.
22”X34” informational poster about Cuba’s role during the Ebola crisis of 2014
20” X 27 1/2” poster for Type Unite 2018, an international typography competition for college students in the USA, Mexico, Poland, China, Ecuador, UAE, and Indonesia
(Second picture: Behind the scenes photo shoot of poster)
For this project, I was tasked with creating three posters, each assigned their own song, and creating a visually dynamic composition that portrayed the message or feeling of the song by only using the lyrics from within the song. For the first poster, song: Boom Clap by Charli XCX, I could only use black and white. The second poster, song: Little Talks by Of Monsters and Men, I was able to expand into different shades of grey. The last poster, song: Fun Fun Fun by The Beach Boys, allowed the use of color and minimal graphic shapes.
Informational design for Chebeauge Island, Maine, ferry.
Subscription box redesign project. I renamed the company Grounded from Bean Box, created a new logo, packaging, business papers, and business cards.
